Choose The Plan That Suits You!
One plan, every channel — SMS, WhatsApp, Email, Messenger & Instagram share the same credit pool. Start with a 14-day free trial (50 credits) on any plan.
Everything you need, every channel.
More volume, lower per-credit rate.
High volume, lowest self-serve rate.
Scales with volume.
Credits are a shared pool spent across whichever channels you use — e.g. on Starter, 250 credits = 250 SMS messages/month.
| Starter | Growth | Business | Enterprise | |
|---|---|---|---|---|
| Credits / month | 250 | 1k | 2.5k | 5k |
| Automation tasks / month | 250 | 1k | 2.5k | 5k |
| API calls / month | 250 | 1k | 2.5k | 5k |
| Max contacts | 5,000 | 15,000 | 100,000 | 1,000,000 |
| Max templates | 20 | 50 | 100 | 1,000 |
| SMS included / month | 250 messages / month | 1,000 messages / month | 2,500 messages / month | 5,000 messages / month |
| WhatsApp included / month | 250 messages / month | 1,000 messages / month | 2,500 messages / month | 5,000 messages / month |
| Email included / month | 2,500 messages / month | 10,000 messages / month | 25,000 messages / month | 50,000 messages / month |
| Messenger included / month | 500 messages / month | 2,000 messages / month | 5,000 messages / month | 10,000 messages / month |
| Instagram included / month | 500 messages / month | 2,000 messages / month | 5,000 messages / month | 10,000 messages / month |
| SMS price / message (UK) | 1 credit (£0.076) | 1 credit (£0.059) | 1 credit (£0.052) | 1 credit (£0.045) |
| WhatsApp — Marketing price / message | 2 credits (£0.152) | 2 credits (£0.118) | 2 credits (£0.104) | 2 credits (£0.090) |
| WhatsApp — Utility, Authentication & Service price / message | 1 credit (£0.076) | 1 credit (£0.059) | 1 credit (£0.052) | 1 credit (£0.045) |
| Email price / message | 0.1 credits (£0.008) | 0.1 credits (£0.006) | 0.1 credits (£0.005) | 0.1 credits (£0.004) |
| Messenger price / message | 0.5 credits (£0.038) | 0.5 credits (£0.029) | 0.5 credits (£0.026) | 0.5 credits (£0.022) |
| Instagram price / message | 0.5 credits (£0.038) | 0.5 credits (£0.029) | 0.5 credits (£0.026) | 0.5 credits (£0.022) |
| Automations | ✓ | ✓ | ✓ | ✓ |
| Marketplace | ✓ | ✓ | ✓ | ✓ |
| Scheduled sends | ✓ | ✓ | ✓ | ✓ |
| REST API access | ✓ | ✓ | ✓ | ✓ |
| Phone number | £10.00/mo | £7.50/mo | £5.00/mo | £3.50/mo |
WhatsApp credit prices above are all-in — they already include Meta’s own per-conversation fee as well as ours. You’ll never get a separate bill from Meta or WhatsApp; one credit price covers everything.
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